Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development aligns with a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing content creators on a popular video site only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including digital art to informative clips, and we want to provide users the ability to see more or less of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its service labeled as artificially created. Overall, in excess of 100 million pieces of content are added to the platform every day, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI-generated videos they see by accessing the topic control feature in the app and selecting “AI-generated content”. Further subjects that are already be modified under the setting cover politics, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require users to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
Additionally, the platform will now add an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for recognizing artificial media. This measure is designed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a $2 million awareness program for experts and institutions to produce educational content about using AI responsibly. This initiative will benefit educational bodies dedicated to educating coding and technology.
Moderation Strategy
The platform has justified its safety measures, during controversy over intentions to cut jobs for hundreds of review team members in the UK. The company is set to eliminate a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would remain essential, but AI can protect employees by eliminating the most graphic content ahead of it has to be seen by staff. The company stated a notable drop in shocking and graphic content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
